Intarseating, a leading Polish producer and distributor of office chairs, needed to make browsing, comparing products and purchasing simple and pleasant. The key challenge was communicating complex product solutions in an understandable, visually attractive manner to diverse user groups with varying knowledge levels.
The company also needed to strengthen its industry leader image through clear, consistent communication based on client needs, while developing more accessible, inclusive language to reach more business stakeholders. A transition from traditional prospecting to a comprehensive digital sales funnel was essential.
Create an elegant interface and improve user experience to make browsing, comparing and purchasing simple and pleasant.
We redesigned the sales funnel architecture for MOFU customers, creating multiple conversion touchpoints within the e-commerce store. Educational content and a YouTube channel were developed alongside animated visualizations highlighting key product advantages. Interactive graphics demonstrate technical complexity and health/work benefits of each chair model.
A chair disassembly animation shows the customer what they're paying the premium price for.
The new platform successfully communicates complex product solutions in an accessible way for users with varying knowledge levels. Interactive animations and educational content strengthen Intarseating's position as an industry leader, while the redesigned digital sales funnel replaces traditional prospecting with a scalable online approach.
