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Nasze Zacisze, an investment sales platform in Warsaw
Hauer Power/Case studies/Nasze Zacisze, an investment sales platform in Warsaw
Case StudyDeveloperSales platformAnalytics

Nasze Zacisze, an investment sales platform in Warsaw

Location
Zacisze, Targowek, Warsaw
Scope
Investment website, payments, sales analytics
Scale
Boutique investment, 20 units

Nasze Zacisze is a boutique investment in Warsaw, with residential and investment units. We designed for it a sales platform that combines a clear, self-service offer presentation with payment control and knowledge of what actually sells.

Challenge

In a boutique investment with a limited number of units, clarity of the offer and control of the process matter. Every unit that is taken but still shown wastes the client's and the salesperson's time.

Before the project, buyers struggled to find available apartments, and the developer tracked payments and instalments in a spreadsheet that quickly drifted from reality as payments spread over time. There was also no single picture of which units sell, where clients come from, and when units in a price bracket will run out.

Project goal

The goal was a service that presents the offer in a self-service way, supports the sales team in payment control, and gives the developer a live picture of the investment.

Buyers were to find available units on their own, and the developer to see availability, payments, lead sources and sales pace in one place.

Our solution

Presentation and unit selection

  • Search with filters (floor, rooms, type, area).
  • A show-available-only option that removes questions about taken units.
  • Apartment cards with 3D plans, photos and complete content.

Sales process and payments

  • A payment system and instalment schedule set at the investment start.
  • A payment path: client notification, payment verification, an automatic reminder if missing.
  • Tracking of instalments and payments with statuses: paid, waiting, reminder sent.
  • Online viewing scheduling with the salesperson's calendar.

Investment management

  • Segmentation of residential and investment buyers, with separate communication.
  • An API to embed the offer on the website, and in future a WordPress plugin.
  • A newsletter and notifications to selected segments.

Marketing and analytics

  • Interest analytics: which units are viewed most and where the buyer drops out.
  • Lead sources and cost of acquisition per unit.
  • A conversion funnel: visit, enquiry, reservation, payment.
  • A sales pace report and stage sell-out forecast.

Impact and business value

The result is a sales platform for a boutique investment that combines a self-service offer with payment control and sales analytics. The key changes:

  • Buyers find available units on their own.
  • Full control of payments and instalments in one place.
  • Fewer questions about taken units thanks to the availability filter.
  • Knowledge of which units and campaigns actually sell.
  • Cost of acquisition per unit.
  • A stage sell-out forecast that supports pricing decisions.

Conclusions

The Nasze Zacisze project showed that an investment website can be more than a presentation of apartments. Combining a self-service offer, payment control and sales analytics turned the site into a tool for the developer's daily work and a source of data for sales and pricing decisions.

It was an investment sales platform, not an ordinary website.

See the live investment: naszezacisze.eu →

Nasze Zacisze