Samex is a Polish company from Lodz specializing in production of professional fabric cutting equipment — cutting tables, cutting machines and accessories for the textile industry. The company operates on European markets and is preparing for expansion into the US and UK.
Products require customization to individual client needs. Customers often do not know which model will be optimal. The sales team was losing time on repeated explanations. Every inquiry required minimum 2-3 email exchanges or phone calls. Forms did not provide enough information for quoting, and there was no lead qualification.
Each inquiry required minimum 2-3 email exchanges — with no information about real needs and budget.
We built an algorithmic Intelligent Product Advisor (decision tree) guiding users through 4 steps: industry identification, contextual questions, product recommendations, and an integrated contact form with full decision context. The 5-step Product Configurator features precision sliders for dimensions (200-320cm width, 200-400cm length), visual option cards, and real-time compatibility validation that prevents physically impossible configurations.
Multi-market architecture includes dedicated domains (samex.co.uk, samex.de, samex.fr, samex.com), different measurement units (cm for EU, inches for US/UK), and automatic geolocation-based redirection. The progressive UI features sticky navigation with smart hiding, sequential product animations, expandable FAQ sections, and image zoom with YouTube video integration.
No competitor in the industry offers a similar level of sales automation.
100% of inquiries from the Configurator contain complete technical specifications. Average first response time reduced from 24 hours to 2 hours. The sales team can focus on negotiations rather than qualification. The time from first contact to quote shortened from 1-3 days to 1-2 days, and the overall sales cycle was shortened by 60-70%.
The platform works 24/7 for clients from the US and Asia, enabling self-service product exploration without waiting for the office. Even in a traditional B2B industry, intelligent automation and self-service can significantly improve the sales process.
