Wola Village, a digital sales platform for a premium development by Grupa URBA

Grupa URBA is building Wola Village, a premium development in Krakow. We designed for it not a brochure website, but a digital sales platform: a service that both presents the development and supports the sales team's daily work, from the buyer's first visit to signing the contract.

Challenge

Wola Village is a premium development with a limited number of villas. In such a project every lead carries high value, so the sales process must be fast, consistent and based on current data.

Before the project, information about clients, unit availability and marketing was scattered between the website, inboxes and spreadsheets. Salespeople could not see the full contact history, marketing did not know which campaigns generated sales, and management had no single place showing the real state of the investment. An attractive website alone did not solve this.

Project goal

The goal was not another good-looking website, but a service that presents the development and at the same time supports the sales process: from the buyer's first visit, through choosing a specific villa and contacting a salesperson, to offer, reservation and contract.

Every participant, from marketing, through sales, to management, was to work on the same, current data, and the investment was to gain a view of sales and marketing effectiveness.

Our solution

Investment presentation

• An interactive investment map and a graphical villa search.
• Villa cards with floor plans, prices and documentation.
• An availability table with statuses (available, reserved, sold).
• A Polish and English version for international buyers.

A website that supports sales

• Forms that attach an enquiry to a specific villa.
• The full client contact history in one place.
• Fast preparation and sending of a personalised offer.
• Enquiry statuses: offer sent, follow-up reminder, stage change.

Offer management

• A single admin panel for the whole offer.
• Availability updated in one place.
• Status sync with the website and external portals.
• A document and contract base available to the team.

Marketing and analytics

• UTM campaign tracking that keeps the source of each enquiry.
• Lead source reports based on reservations, not clicks.
• Scoring and prioritisation of the hottest enquiries.
• Remarketing to clients who viewed specific villas.

Impact and business value

The result is a sales platform for a premium development that combines the offer presentation with tools supporting sales and marketing. The key changes:

• One current status for each villa across all channels.
• The full client contact history available to the whole team.
• Automatic assignment of leads to marketing campaigns.
• Faster enquiry handling thanks to working in one place.
• Better lead quality thanks to linking forms to specific units.
• Marketing effectiveness reported on sales, not traffic.
• Readiness to serve Polish and English speaking clients.

The new website brought 40% more enquiries in the first three months. UX made the difference.

Anna M., CEO, Grupa URBA (Wola Village)

Conclusions

The Wola Village project showed that a modern developer website can play a far bigger role than presenting an investment. The right information architecture, sales tools and analytics make the service part of the sales team's daily work and a source of data for marketing and management decisions.

It was not the delivery of a website, but the building of a digital sales platform for a premium development.

See the live investment: wolavillage.pl →