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See how to prepare your ecommerce for the new regulations related to the Omnibus Directive. In this article, we will check if there are plugins and ready-made solutions dedicated to Woocommerce that will help you implement the new recommendations.
Table of contents
The Omnibus Directive (Directive (EU) 2018/822) is a European Union directive that amends several existing EU directives related to consumer protection. The directive relates to changes in price information and fictitious discounts used.
Legal Notice:
Directive 98/6/EC of the European Parliament, the Council of February 16, 1998 on consumer protection in the indication of prices of products offered to consumers (OJ L 080, 18.3.1998, p. 27, as amended).
According to Article 6a(1), it reads:
According to Article 6a (1) added by the Omnibus Directive to Directive 98/6/EC, the price before the reduction is applied must be stated in any information about the promotion, price reduction applied. The provision also states that the previous price to be given cannot be the price from a period of less than 30 days applied before the reduction.
If the price is listed on the product card, there must also be a message saying the lowest price of the product in effect a minimum of 30 days before the price change.
If a product or service has been on sale for up to 30 days, it is the ecommerce owner's responsibility to inform the user of the lowest price in effect from the date of its introduction.
When operating an online store, there is an obligation on the owner to prove that the reviews on the store are real reviews from consumers who have purchased the product. The procedure is common among smaller stores that, through fictitious and purchased reviews, inflate the average rating of a product, misleading consumers.
Every online store owner should be able to demonstrate the veracity of reviews from real users. This can be achieved by allowing reviews to be left only for users who have purchased the product.
Negative comments and opinions. Another important issue is the inability to interfere with negative comments and attempt to delete them.
According to the new regulations, the terms and conditions of the online store should be updated with a current phone number, liability provision.
A phone number is becoming a requirement for compliance. It should be prominently displayed on your online store and allow you to be contacted for returns, complaints or questions about availability or delivery. It cannot be a number that is not supported by anyone in your online store.
On the territory of Poland, the Omnibus Directive Law has been in effect since January 1, 2023.
In case you have a store in the Woocommerce solution, there are several solutions (plug-ins for Wordpress) with which you can efficiently implement the directive recommendations.
Ready-made solution to change parameters such as the last lowest price from 30 days ago and the content of the message.
How does the Omnibus plug-in work and how to install it ?
All you need to do is create an account on wpdesk.co.uk, search for Omnibus plugin, make a purchase. Then download to disk and install in Wordpress.
The plugin will automatically check the prices of the products on your store. If the price changes, the plugin will make a corresponding announcement on the product card about the lowest price of the last 30 days.
Link to plug-in from WP Desk: https://www.wpdesk.pl/sklep/omnibus-woocommerce/
Polish plugin for Wordpress, by Marcin Pietrzak. You can search for the plugin in your Wordpress plugin panel and install it directly from the cockpit. However, if you want to download from the Wordpress repository below link https://pl.wordpress.org/plugins/omnibus/
The plug-in is available in PL and EN languages. It offers realization of the directive assumptions, i.e.: display of the lowest price in the last 30 days and daily monitoring of the price change.
Link to plugin : https://wordpress.org/plugins/perfectwp-wc-omnibus/
The rest of the Omnibus directive changes in your ecommerce, unfortunately, you have to implement yourself or with the help of a developer. If you don't have time use our wordpress care service.
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