What is a CTA. How to write and design the perfect call to action

What is a CTA. How to design and apply effectively ?

What is a call to action?

‍

What is a CTA on a website used for ? How to design to improve effectiveness and conversion.

The popular 'button', the CTA button is a call to action, encouraging the user to perform a specific action on a page that we as the owner care about. Behind the CTA is also the power of SEO and the appropriate transfer and redirection of SEO 'juice' from one sub-page to another. Through the name of the button, we can not only convey information to which place the user will be transferred, but also give Google robots information in the form of an internal link conveying power after a specific key phrase.

In the article, we will show examples of well-converting CTAs, examples of graphic solutions and options for creating a name for a CTA, how to create an effective CTA, and best practices in creating a call to action button.

‍

The right colors or name of the CTA can result in an increase in conversions of up to 40%.

‍

CTA where to apply ?

‍

CTAs can be used in mailings, text messages, chat bots and on social networks

‍

There are several places where it is useful to use a call to action. Each of us has probably encountered CTAs on websites in the form of the classic button : learn more or just more (which in terms of SXO i.e.: SEO and UX is not a good nomenclature ). In addition to website CTAs, it is also worth using :

‍

In mailing as a call to action,
in meta title or description descriptions to improve conversions from search results,
in Google Ads to encourage and increase clicks,
In advertising posts on social networks ie: Facebook, instagram,

‍

Examples of effective CTAs

‍

To increase the conversion of a button on a website, we must remember to make it visible. It should stand out on the page through a contrasting background, frame or color. The right name and size is also an important aspect.

Here are some well-thought-out and converting buttons that call and encourage the user to take action.

‍

An example of a good standout button in the headline section. The use of a background makes the button highly visible when juxtaposed with the large headline keyword.

‍

The clear and contrasting background of the action button is a clearly visible call to action. In this case, registering and creating an account with Ahrefs.

‍

Personalized call to action. In this case, the performance of the user's account creation in the profitability narrative of the entire operation which is already described by the CTA

‍