What does the cost of a mobile app depend on?
The future belongs to mobile applications and mobile users.
According to data from Gemius, more than 60% of web page views come from mobile devices. The phenomenon of the popularization of the Internet and mobile devices has mainly contributed to the growing popularity of web applications. Web applications are present in every sphere of life, on a daily basis accompanying users in practically every activity from ordering groceries for home to booking a table or transportation to the airport.
How much does the mobile application cost ?
The cost of a mobile app can depend on many factors, including the complexity of the app, the number of features it has, the amount of prototyping or deployment time needed to develop it.
The number of platforms with which the application must be compatible is also an important factor.
The cost of the application depends on its complexity and the design of the interaction and graphical interface.
In general, simple mobile apps with few features tend to be less expensive than more complex ones with lots of features. Basic functionalities of modern apps are, for example:
- Logging into the application via email or social media,
- Search for products and add them to the shopping cart,
- purchase, payment for the product,
- content review,
- integration with social media
- personalization of user profile
Functions that are more complex for smartphone users include:
- product rating system,
- Integration with external device or phone features such as camera, audio recording,
- A dedicated version of the app for the tablet size,
- push notifications giving the ability to send notifications
The cost of a mobile app also varies depending on who you hire to develop the app. In general, freelancers or small developers will be cheaper than larger corporations.
In addition to the cost of developing a mobile app, you should also add maintenance, updates and care provided by an interactive agency.
See also:
Mobile application design and development - how does it work?
Mobile application design and development is the process of creating software for small, wireless computing devices such as smartphones and tablets. Mobile applications are typically designed and developed specifically for the device's operating system, such as iOS for Apple products, Android for Google devices or Windows Phone for Microsoft devices.
The process of designing and developing a mobile application varies depending on the complexity of the application and the resources available to developers. In case if the application is to work on all platforms, it is worth considering options for their implementation in the form of :
- native application written separately for each system,
- A hybrid application that runs on both systems but does not require dedicated coding under each version
The application development process includes:
Application planning and design
Adequate planning of the application development process is crucial in its timely execution. During the planning process, functionalities and user scenarios are discussed with the team of the interactive agency implementing the application. At this point, the project team and developers jointly determine the estimated time based on the guidelines, select the solutions, tools and libraries needed for its proper operation. At this stage the first prototypes of the application should be made and the work plan established.
At this stage the application architecture, administrator and user side views, action planning are prepared. The final phase of application design is the interactive design of the application interface.
Writing code
Depending on the type and type of application, the implementation work is carried out by the team in the dedicated language needed for the iOS and Android applications to work properly.
Testing the application
Before the application is published, usability and code validity tests are implemented so that the application does not have bugs that will limit its functionality.
Deploy it to app stores or other distribution channels
Finally, the app is deployed to the Google Play and Appstore stores.
How to use mobile applications to promote your business ?
There are many ways to use mobile apps to promote your business. One way is to create a loyalty program in which customers can earn points for making purchases or performing certain activities, which can then be redeemed for rewards. Another way is to offer exclusive discounts or coupons to app users.
You can also use push notifications to send customers timely updates or special offers.